Technical Notes The thirty year war in Europe when English soldiers and sailors first encounter Dutch Courage in the form of genever, the Dutch Juniper flavoured grain spirit given as a morale boosting tot before battle. They bring the taste for genever home when they return.

Beefeater Gin is acquired by Pernod Ricard. A massive programme of reinvestment in the brand begins. Beefeater returns to its rightful position as London’s gin, and is the only globally recognized gin to still be made in the city.

Beefeater accounted for three out of every four bottles of gin imported into the US. And in 1969. Beefeater becomes the only gin on board the maiden voyage of the QEI I to New York.