Johnnie Walker Red Label has a deep and complex flavor which is also an unquestionable mark of power and refinement. It is a luxury blend and a luxury brand, with a completely individual personality.
Johnnie walker is one of the most recognized and most widely distributed scotch whisky brands in the world. originally sold by john walker in 1820 at his grocery store under the name walker's kilmarnock whisky, it was not until his death in 1857 when his son alexander walker and grandson alexander walker ii made the brand popular.
In 1906-1909 under the control of john's grandson alexander ii and his other grandson george paterson walker the brand expanded and obtained its current name and look.
Alexander walker had previously introduced the signature square bottle and the angled label in 1870 but it was alexander ii and george who introduced the colored labels and in 1908 the managing director james stevenson suggested renaming the brand from walker's kilmarnock to johnnie walker.
This was also the time when the iconic striding man figure, designed by tom browne and modelled after the founder john walker, was introduced as the johnnie walker logo.