ABSOLUT CITRON was good news for “vodka on the rocks with a twist of lemon” fans back in the 80’s (and there were lots of them). More specifically ABSOLUT CITRON was launched in 1988, nine years after ABSOLUT ORIGINAL and two years after the first flavored family member ABSOLUT PEPPER. The success was major among the twist-of-lemon-people, but it also became the main ingredient in the blockbuster drink “Cosmopolitan”.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as ABSOLUT. Just as then, ABSOLUT is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way ABSOLUT is made won’t change, neither will the true taste of vodka.
ABSOLUT VODKA was first launched in New York in 1979. It soon became talk of the town, the US and eventually of the world. But the recipe behind the pure and natural taste of ABSOLUT is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic ABSOLUT VODKA bottle.