The smell is actually quite strong, a touch of sweetness and fruit, and a good smell of molasses. Overall it has a very good smell. An initial sip shows more sweetness than the smell might imply, and it’s surprisingly smooth. It has a decent taste and good sweetness, with a very good amount of molasses for a white rum. It does have a burn though, a long slow one. But beyond the molasses there’s not much going on, but I do like that molasses smell. I like this rum quite a bit, and I’m amazed by the price. I did a quick comparison back to the Appleton, and the Appleton has more ethanol, less taste, and is less refined. The Palo beats it easily.