Jack Daniel believed "Every day we make it, we'll make it the best that we can." For Jack, that meant mellowing his whiskey drop by drop through 10 feet of sugar maple charcoal. Jack Daniel knew what charcoal mellowing meant for his whiskey, so it's only natural that he’d wonder what a second trip through the charcoal might yield. Throughout his life, he experimented with charcoal mellowing his whiskey twice, once before it went into the barrel and again after it came out.
While Mr. Jack never did produce much whiskey this way, we’re thankful that he saved the recipe. And in 1988 we started making Gentleman Jack, the first new whiskey from the Jack Daniel Distillery in more than 100 years.