Canadian Club was among the most recognized products in the world. Queen Victoria drank Canadian Club at the end of the nineteenth century, as did fictitious british secret agent James bond, seventy five years later. Canadian Club whisky was the brand that established the Hiram Walker distillery and the town of Walkerville, and made them famous throughout the world, Canadian Club whisky was an ambassador not only for Walkerville but for Canada.
When Hiram Walker founded his distillery in the wilds of East Sandwich in 1858, most whisky was sold in barrels. Brand names, however, were beginning to make an impact on the industry. Brands such as Monongahela from Pennsylvania had already become well known in the eastern United States.