In 1698 Alexander Laird, a County Fife Scotsman, emigrated from Scotland to America aboard the ship the Caledonia, accompanied by his sons Thomas and William. William settled in Monmouth County, New Jersey. While in Scotland it is believed that William was involved in the production of Scotch. Thus upon his arrival to America, he applied his skills to the most abundant natural resource available in this area.
The company's success is based on the fact that it is large enough to market brands aggressively in the United States, yet small enough to care about every brand and be responsive to the needs of every customer. Laird’s is committed to supporting its current portfolio of brands, while continuing to diversify by adding new products. Throughout its product line, Laird offers a competitive advantage by emphasizing unique characteristics like extra aging, superior quality, and time-honored craftsmanship. Whether it’s Laird’s signature Applejack or a Gin,or Banker’s Club Bourbon, Laird’s products enjoy heritage, history and an unexcelled reputation.