n 1954, Richards Wild Irish Rose was introduced and with strong advertising behind it, the brand quickly became a multi-million case selling product. Today with more than two million cases sold annually, it is still the largest-selling Beverage Dessert brand! Richards Wild Irish Rose is a strong but sweet wine that consistently delivers great taste. It comes in five delightful blends: Red Wine, White Wine, Wild Fruit, Wild Grape and Platinum.
One of the first branded wines in America, Wild Irish Rose has been delivering trademark quality, full-flavored, and fruity fortified wines for over 50 years. A category leader for decades, Wild Irish Rose offers a range of consumer favorite fruit flavors.