I've been drinking Goose for many years. I do venture into other vodkas from time to time but for me Grey Goose set the bar. Good clean vodka to enjoy with my tonic.
Grey Goose was designed for the American market in 1997 by Sidney Frank, a self-made billionaire. After the advent of the premium vodka market by rival Polish vodka brand Belvedere vodka in 1996, his concept was to create a high quality vodka for Americans. He took the idea from the notion of French manufacturing having an inherent link with high perceived quality, quickly dispatching a team to Europe. Grey Goose was created as a result.