The groveling Technical Notes, below, read like a Maine Chamber of Commerce screed. The Notes are supposed to be about THE DRINK. The drink in THE BOTTLE. All I learned is that their buffoon governor, Paul LePage, has so humiliated the state's citizens that their directional sense is muddled to the point where they can't even market a cordial right. "Baja Rosa," eh? From the Lower 48's northeasternmost state? Whose governor is violently anti-Mexican? (Say, when you think Maine, don't you always think "tequila"? I know I do. With a lobster claw stirrer.) Before long and they'll be touting their cachaca. "Caipirinha, anyone? We call it 'El LePage.'"
Throughout the centuries, the state of Maine has earned a reputation for hard work and quality craftsmanship. The state made its mark through shipbuilding, manufacturing and international trade. Today’s Maine is part of the thriving northeast corridor, home to some of America’s most innovative companies and cosmopolitan cities. Yet the state remains at its core a place of character, integrity and quality. White Rock Distilleries of Lewiston, Maine, thrives in world markets by adhering to these same values. Under the multi-generational leadership of the Coulombe family, White Rock Distilleries is part of the Maine way of life, committed to producing quality products in keeping with the Maine tradition. Since 1937, White Rock’s growth and success has been a story of commitment to innovation, strategic marketing and national leadership in sales and distribution.