The AGWA brand claims a longstanding heritage that honors traditional Bolivian coca leaf liqueurs, the first of which was produced by the De Medici family in Bologna in 1820. Previous to this however the coca leaf had been used for thousands of years by the native South American population. However, they for the most part chewed the leaf; by comparison, the making of alcoholic drinks was of a more limited scope. These older variants of the liqueur were enjoyed by many in anecdotal accounts, including Rudyard Kipling, who described the drink as being made "from the clippings and shavings of angels' wings". AGWA itself claims to build upon this long standing tradition of coca leaf infused liquor.