Hpnotiq liqueur is a blend of natural fruit juices, premium vodka and a touch of cognac. It is 34 proof.
The brand was originally distributed by Wingard Inc. of Great Neck, New York; in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries.The brand earned Yakoby a reported $50 million.Hpnotiq is bottled in France's Cognac region and the vodka is premium, French and distilled three times.The growth of Hpnotiq began with Yakoby’s introduction of the liqueur to the stylish New York City night club scene, which toward the end of the 1990s embraced the introduction of premium vodkas and cognacs as sexy and sophisticated. Hpnotiq’s flavor and blue color and packaging fed off the energy of this popularity. Word of mouth spread as bartenders began to use the brand as an alternative ingredient in cosmopolitans and martinis.Hpnotiq quickly became the drink of choice for celebrities and has grown the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media..When Hpnotiq was first founded it gained widespread popularity among an urban audience but has since then become a female focused brand. Currently the brand is positioned towards females 21-35 and the girls' night out lifestyle.