Casa Pedro Domecq, long established in Valle de Guadalupe, is better known for other products, such as Presidente Brandy, the world's best selling brandy. It is now also producing higher quality wines. When L.A. Cetto made a significant entry into the valley, it started to acquire fame. Now the two wineries account for nearly 65 percent of all wine production in the valley. In the 1980s, as the popularity and sale of quality wine grew in the United States, and California's wines began to be recognized for their excellence, Valle de Guadalupe came to the attention of a new breed of Mexican entrepreneur. Recognizing the enviable weather and soil conditions in the Guadalupe Valley, a group from Mexico City decided to invest.