Technical Notes It is believed that during the pre-Colombian era in Mexico, Indian tribes traveling in the present-day, western state of Jalisco discovered and revered the sweet, hypnotic “honey juice” originating from the heart of the indigenous agave plant. For two centuries, the process of crafting the honey juice into tequila has been perfected into an art form that continues to be passed down from generation to generation and with that, their love for the soil and the taste for good tequila. Today, the Gonzãlez family-owned distillery leads the way in taking tradition to new heights with our line of ultra premium tequilas. With three varieties, the crisp, light Blanco, the mellow, barrel-aged Reposado and the luxurious, full-bodied, barrel-aged Añejo, there’s a taste for every connoisseur of fine spirits.