Remy Cointreau has released the new liqueur—Cointreau Noir. It is a blend of Cointreau liqueur and Remy Martin cognac meant to be sipped neat over ice or straight. The bottle is almost identical to the regular Cointreau bottle’s squared shape except this bottle has a bright copper coating and a bold black label. But it’s what inside that commands attention. The pairing of Cointreau and Remy Martin has resulted in mellowing out Cointreau’s sweet orange flavor and adding soft vanilla and nut notes, as well as a golden amber color.
The current Cointreau Distillery was first set up in 1849 by Adolphe and Edouard-Jean Cointreau, who were both famous master confectioners, when they started making spirits using only local fruits. The first liqueur to have success in the Cointreau distillery was actually not the now famous orange spirit, but rather a cherry liqueur (called guignolet). In 1875, Edouard-Jean Cointreau’s son Edouard, distilled a spirit from sweet and bitter orange peels—a major novelty for the time since oranges had to be imported from Spain and other warm, dry climates. Edouard bottled the orange liqueur in an amber bottle, which remains the signature of Cointreau today. By the turn of the 20th century, the Cointreau distillery was already selling nearly 800,000 bottles per year of the unique bitter orange spirit and Cointreau opens it’s first branches in Europe as well as developing the Pierriot character, which remains the symbolic image of the brand. By the early 1920s, grandson’s of the first Edouard-Jean Cointreau, Louis and Andre, take over the family business and make Cointreau into a worldwide brand—exporting the liqueur to the Unites States, Canada and other countries and beginning a business model largely based on exporting the orange spirit. Today, approximately 13 million bottle of Cointreau are sold each year in more than 200 countries and 95% of production is exported.