Chambord-flavored vodka is just that. It is French vodka, distilled from grains. The Chambord Black Rasberry flavor is then infused into the spirit. The result is a 75-proof pink vodka.
Pushed with an ad message of Pink Your Drink, the idea for the vodka was driven not only by the growth of the flavored vodka market, but by the fact that Chambord was already an ingredient in several popular vodka cocktails.