This wine was first produced by winery founders Ilario and Leopoldo Ruffino, and for over a century it has been a benchmark for the entire Chianti category. For many consumers worldwide, Ruffino Chianti is Chianti. Ruffino has, in fact, greatly influenced the world's perception of Chianti wines. Chianti wine was traditionally known for its "fiasco" - its characteristic straw bottle which was shaped like the goatskin wine container that a man living in the Middle Ages would have slung from his saddlebow. Ruffino made international headlines and single-handedly updated Chianti's image by replacing this traditional straw flask with a refined Florentine bottle in 1975. This bottle is a unique Ruffino trademark.