Technical Notes The KAH Tequila Blanco bottle was inspired by traditional Calaveras (skulls made from sugar) which are used in Day of the Dead rituals to symbolize death and rebirth. Sugar skulls are given to family still living and they are invited to "eat their own death", to acknowledge the belief that death is nothing but the passing from this life into the next. Bolivians celebrate their version of the Day of the Dead by keeping the skulls of their loved ones, calling it the "Day of the Skulls". These decaying heads are brought out each year on November 8th and taken to the cemetery where Bolivians feed them, give them cigarettes and Tequila. Keeping and entertaining the skulls of their deceased is seen as a way for the dead to be immortalized. They believe the skulls of their ancestors protect the living by warding off evil spirits.