This 80-proof bourbon has bit of a burn up front, followed by a strong honey aftertaste that is syrupy and thick. The tea flavor doesn’t really come through noticeably, perhaps overshadowed by the more powerful honey taste, which also hides most of the actual bourbon flavor in this spirit. Overall, the taste is extremely sweet, without a backbone of texture. Theoretically, both honey and tea flavors should work well with bourbon, but the combination creates a somewhat muddied spirit. Adding seltzer water and some ice did improves the taste considerably, and the liqueur would mix well with ginger ale or make an interesting addition to a mint julep.
Jim Beam Brands Worldwide, Inc. is a holding company for the distilled spirits and wine operations of Fortune Brands Inc., accounting for some 20 percent of Fortune's annual sales. Jim Beam Brands manufactures and markets nearly 80 brands of distilled spirits and fine wines in 160 countries across the globe. With over 200 years of history under its belt, Jim Beam has long been the world's best selling bourbon; the company filled its nine-millionth barrel of bourbon in 2003. Some of the company's other brands include DeKuyper cordials, Windsor Canadian supreme whiskey, Kessler American blended whiskey, Kamora coffee liqueur, Knob Creek and Bookers small batch bourbons, Ronrico rum, and Vox vodka.