In the mid-1800s, J.P. Wiser, the founder of Wiser's Family of whiskies began the tradition of his Canadian whisky. Wiser's ambition for his distillery was simple - to produce the highest quality whisky "that pleases the nose, tongue, and eye". In the hands of J.P. Wiser, this process was one that could not be sacrificed by rushing. According to J.P. Wiser, "Quality is something you just can't rush. Horses should hurry, but whisky must take its time."