Inspired by the French Caribbean and modeled after the great Amaros of Italy, celebrated mixologists Adam Seger of Chicago and Joe McCanta of London infuse pot still rhum with fair trade hibiscus, ginger root, green cardamom and kaffir lime to create the beautifully balanced American Botanical Spirit called Hum.
This unique spirit is in a category of its own. A vibrant crimson red, Hum offers an enticing nose of citrus fruit, ginger and spice, backed by a lively floral note. The full, moderately sweet palate opens with a spicy ginger note that blends seamlessly with earthy, herbal flavors that linger through the finish. At a bold 70 proof, Hum is strong enough to stand alone, but also has the versatility to blend with every other base spirit, wine, champagne and beer.