The sweet and refreshing flavor of Deep Eddy Cran is created using Deep Eddy's signature column distillation process, during which vodka is distilled 10 times in a state-of-the-art 20-foot column still to remove impurities and create a smooth finish. This sustainable distillation process creates zero waste. It is also filtered over charcoal four times slowly and gently in order to preserve subtle flavors during the filtration process. Then Deep Eddy adds New England cranberries and pure cane sugar to produce a light taste that is perfect for day drinking responsibly on a patio, porch or by a swimming pool. All cranberries sourced for Deep Eddy products are non-GMO and come from farms with sustainable farming practices.