Riccardo Ceretto founded Casa Vinicola Ceretto in the late 1930s, raising his two sons, Bruno and Marcello, in the wine business of Alba. The generation of the Ceretto brothers witnessed a depreciation in the quality of winemaking and squandered resources—conditions that inspired a small group of young men to rebuild the Langhe, establishing its merit as a prestigious wine zone.
Bruno and Ceretto, appropriately known as the 'Barolo Brothers,' were part of this movement. While the reserved Marcello developed skills in oenology and took control of production, his dynamic older sibling analyzed the business side of the wine world. It was Bruno’s innovative approach to marketing that brought attention to his sibling’s top-notch creations. His efforts include the inauguration of a compelling new wine label; promotion of Roero Arneis in the ’80s, when Friuli was reaping all the benefits of a white wine craze; and the establishment of a distinguished literary prize for wine and food writing.
The Ceretto brothers have never sought to alter the nature of their Barolo or Barbaresco—innovation remains the exclusive realm of the marketing department. Their wine production area comprises seven separate states, while an eighth (I Vignaioli di Santo Stefano) is co-owned with two other growers. The first estate, Azienda Bricco Asili, comprises 8.5 hectares that lie in the Barbaresco communes of Bricco Asili, Bernardot, and Faset; a cru Barbaresco is produced from each of these three sites. The other principal estate is the Azienda Bricco Rocche, located in the heart of Barolo and comprised of 11 hectares representing La Morra, Serralunga, and Castiglione Falletto; production at Bricco Rocche is dedicated exclusively to Barolo.