Joe (Joseph Sr.), Josh (Joseph Jr.) and Javier had spent the better part of a week determining the next wine they would add to the Spanish Vines portfolio. It all started with their selection tradition, the blind tasting. During the latter part of an exhaustive process, the three narrowed the initial line up of 50 wines to just 2. The wine they ultimately selected had old world winemaking characteristics, was complex, fresh, fun and came from one of the most rural wine regions in Spain, Campo de Borja. The blend consisted of 85% Old Vines Garnacha and 15% Syrah at a vineyard where one of the owners was named Jose. Interestingly, the other finalist was from a winery in the area of Valencia, a beautiful city in Spain, and his name was also Jose.
At a celebratory dinner with the winning Jose in Campo de Borja, the group began to toss around names for the wine. A few glasses into the evening Joe remarked, "we have a lot of Jose's here; we are here with Jose from the country, the runner up was Jose from the city, we have my son, and we have me. That's “4 Joses.” “So in other words we have Country Joe, City Joe, Young Joe, and Old Joe”. Josh quickly corrected him, "you're not Old Joe, you're “Cool Joe!” We decided at that very moment the name would be “Cinco Joses”, and the 5th Joe is, YOU, the wine enthusiast who is drinking and enjoying this classic. So Salud to you, our 5th Jose! Don’t worry about Javier; he’s scouring Spain for the next great wine, and yes, he wants to call it, “Uno Javier.”