42 BELOW uses GM free wheat from the purest fields in the world and water from a volcanic spring that achieves the highest purity rating possible - AA. 42 BELOW is distilled near a world benchmark for air purity, 42 degrees below the equator. Distilled four times, the spirit is then 'washed' in spring water reducing the level of alcohol to 6%. This cleans away any remaining impurities. It is then distilled a fifth time to create totally pure spirit. This 'high saturation' distilling in New Zealand spring water is unique to 42 BELOW. The spirit then passes through 35 filters to create a very smooth vodka. 42BELOW spring located just down the road. We draw all our water exclusively from here because for some reason it just tastes so much better than water from anywhere else. It’s this water that is actually the secret behind our vodka and we had nothing to do with making it so pristine – it’s all Uncle Nature’s handiwork. Some nights we’ll go down there just to fill up the jug to make a really excellent cup of tea.
Once in a while the boffins from some institute that measure ‘air purity’ come on down and set up their instruments. And they tell us the same thing in their weird foreign accents: “Your air is awesomeness!” Not only is this cool for the scientists that get a free trip to our ski slopes, it’s cool for us as well.