Recipe 21 has put the cherry on top of liquor. The brand has added cherry vodka to its broad line of spirits.
The cherry-flavored vodka is Recipe 21’s 11th product and sixth formulated with quadruple-distilled vodka. In addition to the traditional vodka, it joins Grape and Orange vodkas along with vodka-based Triple Sec and Peach Schnapps.
The cherry flavor is targeted at shot-drinkers. A little more than 20 percent of off-premise vodka sales are now flavored, according to Nielsen research. Cherry vodka is often combined with an energy shot to make “cherry bomb” cocktails, Tatar said, and is also consumed simply mixed with water or tonic for those looking to avoid higher calorie mixes such as soda and juice.