Somewhere along the way, vodka became a spirit for people who didn't want to taste what they were drinking.
And other distillers have been all too happy to appease them. Making their vodka ever more devoid of taste and character, or by adding a litany of ridiculous flavors. But now there is Woody Creek potato vodka. Distilled once, because that's all it needs and available in only one flavor. Vodka. Woody Creek. The return of real vodka.